Skip to content
WorkPods.ai
Get the free audit
Free audit
Menu

For AI agents: a documentation index is available at /llms.txt

WorkPods.aiCleverTap logo

Present

The Growth Collective 2027

The next era of growth is being rewritten.

Gurgaon

Venue
The Quorum, Two Horizon Center
Evening
Doors 6:30 PM · Programme 7:00 PM
Request an invitationSee the evening

The Growth Collective 2027 is an invite-led evening for senior marketing, digital and business leaders, hosted by WorkPods.ai and CleverTap at The Quorum, Gurgaon, on Thursday 3 December 2026. Two panels look at how AI is changing the way customers find brands and how first-party relationships keep them, and a joint industry report is unveiled before dinner.

The 2027 edition meets in December 2026 to set the agenda for the year ahead.

The growth landscape is changing

New paths to discovery. New ways to grow.

01

The future of discovery

Discovery used to end in a list of links, and more of it now ends in an answer.

Read more

Google's AI Overviews and AI Mode, ChatGPT, Perplexity and Gemini read many pages and write one reply that names a few brands and cites a few sources, so a buyer can draw up a shortlist without visiting a single site.

That changes what organic visibility means. Rankings still matter, because answer engines retrieve from the open web, but the measures that count move towards being named in the answer, being cited as its source and being described correctly. The first panel asks what leaders are seeing in their own traffic and pipeline, which of their pages the engines use, and which changes to content, technical SEO and measurement are working. Our GEO page sets out how we measure it.

02

The rise of agent-led experiences

After the answer comes the action.

Read more

AI agents in browsers and assistants can compare plans, fill in forms and book on a person's behalf, and they treat a website as something to read and operate, not something to look at.

Agent Engine Optimization is about being the brand an agent picks. Agent Experience Optimization is about letting the agent finish the job once it arrives: pages that read without JavaScript, labelled forms, plain prices and policies, and tools an agent can call. Most sites were built for eyes and a mouse, so agents stall at cookie walls, unlabelled fields and checkout steps. The panel looks at where agent-led journeys already show up, what readiness means in practice, and how to measure visits that never render a page. Our AXO page lists the layers we check, and ACO covers agents that buy.

03

First-party data as a growth moat

When discovery moves into answers and agents, a brand sees less of the journey and controls less of it.

Read more

Fewer visits reach the site, attribution gets thinner, and audiences rented from ad platforms and marketplaces cost more to reach.

The relationship a brand owns becomes its steadiest asset: customers who signed in, opted in, installed the app or bought before, and the consented data that comes with them. That data is only a moat when it is collected with clear consent, joined into one view of each customer and used across channels. The second panel, moderated by CleverTap, looks at how brands build that base, what they collect and why, and how they turn it into decisions instead of another dashboard.

04

Personalisation and customer value

With acquisition less predictable, more growth has to come from the customers a brand already has.

Read more

Lifecycle engagement is where that happens: onboarding that gets a new customer to value quickly, messages timed to what a person did instead of a campaign calendar, and retention offers aimed at the customers most likely to leave.

Done well, personalisation raises repeat purchase and lifetime value. Done badly, it is noise that customers learn to ignore. The panel covers how brands decide what to personalise, how they test it, and how they tie engagement to revenue a finance team will accept.

The panel discussions

Ideas worth debating. Views worth sharing.

Two panels: the change happening outside the customer relationship, and what brands can build inside it.

Panel 01 · Outside the relationship

The Future of Discovery

Moderated by WorkPods.ai

How is AI changing the way consumers find and weigh up brands? What happens to organic search as AI-led discovery grows, and how should a business prepare for journeys an agent completes?

  • AI-led discovery and organic visibility
  • Changing acquisition journeys
  • Agent Engine Optimization
  • Agent Experience Optimization

Panel 02 · Inside the relationship

The New AI Operating Model for Marketing

Moderated by CleverTap

As discovery grows less predictable, how do brands build stronger relationships with the customers they already have?

  • First-party customer data
  • Intelligent personalisation
  • Lifecycle engagement and retention
  • Customer and business value

The evening

A few hours. Big conversations.

An evening of ideas and connections, followed by dinner and networking.

A speaker on stage at a CleverTap event presents data on falling marketing budgets to a seated audience of marketing leadersA moderator leads a panel of six marketing and digital leaders on stage at CleverTap’s The Big Leap, with the panellists’ portraits on the screen behind themThree guests talk and laugh over glasses of wine at a CleverTap evening eventA full room of marketing leaders at round tables watches a panel discussion on the stage at CleverTap’s The Big LeapBusiness leaders seated along a long dinner table under a chandelier at a CleverTap Big Leap Leadership Dialogues evening on AI and customer engagementGuests in conversation around a high table in front of the CleverTap and The Big Leap backdropA guest speaks into a microphone during a CleverTap Leadership Dialogues dinner discussionA speaker presents a brand’s growth story, vision and mission to an audience at a CleverTap Big Leap session

  1. –

    Guest arrivals and networking

    Registration, a welcome and the first conversations.

  2. –

    Welcome and opening

    Opening films and a welcome from WorkPods.ai and CleverTap.

  3. –

    Panel 1: The Future of Discovery

    Moderated by WorkPods.ai.

  4. –

    Panel 2: The New AI Operating Model for Marketing

    Moderated by CleverTap.

  5. –

    Closing note and report reveal

    Closing remarks, the industry report unveiled, and the workshops announced.

  6. –

    Drinks, dinner and networking

    The conversation carries on over dinner.

Where
The Quorum, Two Horizon Center, Golf Course Road, DLF Phase 5, Sector 43, Gurugram
When
Thursday, 3 December 2026
Programme
Programme begins at 7:00 PM

The room

Good people. Better conversations.

A curated room of 70 marketing, digital and business leaders.

Guest list will be revealed soon

The industry report

One report. A collective point of view.

The State of AI Discovery & Customer Growth 2027. What are marketing leaders actually seeing as AI reshapes discovery? Before the evening we are gathering views from invited leaders into one joint report, unveiled on the night.

Embargoed until3 December 2026

WorkPods.ai × CleverTap · 2027

The State of AI Discovery & Customer Growth 2027

Organic discovery and traffic
Acquisition impact
AI discovery readiness
Agentic readiness
First-party data
Personalisation and retention

Beyond the evening

The conversation continues.

  1. The industry report

    Attendees and respondents receive the joint report, with the findings from participating leaders.

  2. Voices from the room

    Selected guest views, panel highlights and key findings carry the conversation past the night.

  3. Client-office workshops

    Follow-up workshops at participating organisations, with the CleverTap and WorkPods.ai teams.

An invite-led gathering

The next era of growth will be shaped by what we do next.

Seats are limited to 70. Tell us a little about yourself and the hosts will review your request.

Your event contact

We use these details only to review your request and to contact you about the evening. See our privacy policy.

Questions

Before you request a seat

What is The Growth Collective 2027?

An invite-led evening for senior marketing, digital and business leaders, hosted by WorkPods.ai and CleverTap at The Quorum, Gurgaon, on Thursday 3 December 2026. It has two panels, one on AI discovery and agent-led journeys and one on first-party data and retention, then the reveal of a joint industry report, then dinner.

Why is it called 2027 when it takes place in December 2026?

Because it is about the year ahead. The evening takes stock of how discovery and customer growth changed in 2026 and sets out what marketing leaders plan to do about them in 2027.

Who is the evening for?

Senior marketing, digital, growth and business leaders: CMOs, heads of digital, growth and e-commerce, and the business heads they work with. The room is kept to 70 guests so the conversation stays candid.

How do I get an invitation?

The evening is invite-led. If someone at WorkPods.ai or CleverTap invited you, confirm with them. Otherwise, request an invitation with the form on this page. The hosts review every request and reply by email.

Is there a ticket price?

No. There is no ticket and no fee for invited guests, and drinks and dinner are part of the evening.

Where and when does it take place?

At The Quorum, Two Horizon Center, Golf Course Road, Sector 43, Gurugram. Guests arrive from 6:30 PM on Thursday 3 December 2026, the programme starts at 7:00 PM, and dinner and networking run until 11:00 PM.

What is the industry report?

The State of AI Discovery & Customer Growth 2027 gathers invited leaders' views on organic discovery and traffic, acquisition, AI discovery and agent readiness, first-party data, and personalisation and retention. It is unveiled at the event, and attendees and respondents receive a copy.

By Himanshu SirohiReviewed by Naman GuptaPublished Updated