SaaS listings for SEO and GEO
SaaS directories for SEO and GEO
The SaaS directories worth your time are the ones whose listing pages rank in Google and get quoted by AI answers: the Chrome Web Store, the VS Code Marketplace, Product Hunt, G2 and Capterra. A followed link back to your site is a bonus, and only a few directories give one.
The series
- 01Dofollow vs nofollowWhat dofollow and nofollow backlinks are worth for SEO, AI answers and traffic, and how to check any backlink in the live HTML in a few minutes.
- 02Chrome Web Store SEOChrome Web Store SEO: how an extension listing ranks in Google and gets cited by AI answers, how to publish one, and why Edge gives a followed link.
- 03App marketplacesApp marketplace SEO for SaaS: how VS Code Marketplace, JetBrains and Wix App Market listings rank, get cited by AI answers and link back.
Which SaaS directories rank in Google?
App stores and launch sites rank best, because each listing page ranks for the product's own name. Chrome Web Store listing pages rank for about 219,000 search terms in the US and VS Code Marketplace listings for about 57,000.
| Directory | Search terms its listings rank for | Visits a month from Google, estimated |
|---|---|---|
| Chrome Web Store | 219,285 | 4.66 million |
| VS Code Marketplace | 56,559 | 72,146 |
| Product Hunt | 37,724 | 191,511 |
| Microsoft Edge Add-ons | 11,484 | 69,698 |
| JetBrains Marketplace | 3,524 | 3,422 |
| Wix App Market | 2,113 | 6,022 |
What ranks is the product's name, often with "extension", "plugin" or "app" after it: one VS Code extension's listing is second on Google for "plantuml", and the Wix App Market is first for "wix bookings". For a young site, that listing will often outrank your own domain for your own name.
Which directories do AI answers cite?
Google's AI answers cite the Chrome Web Store more than any other software directory, about 76,000 times in the sample we pulled. ChatGPT leans on review sites instead: about 10,300 citations of G2 and 7,800 of Capterra.
Neither G2 nor Capterra gives you a followed link, so you list there for GEO: a profile puts your product's name and description in the sources ChatGPT reads when someone asks it to compare tools. Both engines cite GitHub and Reddit far more than any directory, which is why a public repository and real Reddit threads belong in the same plan. Our GEO service page explains how AI answers choose their sources.
Which free SaaS directories give a dofollow link?
The Wix App Market, Microsoft Edge Add-ons, Postman team profiles and StackShare's "Try It" button gave followed links on our own listings. The Chrome Web Store, the VS Code Marketplace, GitHub, npm and Product Hunt mark theirs nofollow or ugc.
Our best is the Wix App Market, where the "Visit our Website" link has no rel at all and sits in the page's server HTML, so every crawler sees it. Edge and Postman add theirs with JavaScript, which Google counts after rendering but backlink tools often miss. StackShare's listing points its canonical at the StackShare homepage, which can stop the link from counting. The Chrome Web Store link is ugc nofollow, yet that listing still ranks for our extension's name.
Our Wix App Market listing. Its link to workpods.ai is followed and in the server HTML; checked 11 Nov 2026.
Part 1 of this series, dofollow vs nofollow links, shows how to check any listing's link in a few minutes, before you apply.
Where should I list my SaaS first?
List where your users already install or compare software, then where AI answers look, and let followed links break ties. What that means depends on what you ship.
| If you ship | List first | Read next |
|---|---|---|
| A browser extension | Chrome Web Store, Edge Add-ons | Chrome Web Store SEO |
| A developer tool | VS Code Marketplace, GitHub, npm | App marketplaces |
| A website builder add-on | That builder's app market | App marketplaces |
| A B2B SaaS product | G2, Capterra, Product Hunt | Dofollow vs nofollow |
| An MCP server | Claude, ChatGPT, the MCP Registry | MCP servers for SEO and GEO |
Before a listing sends people to your site, check the page they'll land on with Agent Ready. If you'd rather hand the listings to us, they're part of our agent platform listing work.
Questions
Questions buyers ask
What are the best SaaS directories for SEO?
The Chrome Web Store, the VS Code Marketplace and Product Hunt, because their listing pages rank on their own. For a followed link, the Wix App Market and Edge Add-ons delivered on our listings.
Are free SaaS directories worth it?
Only when their listing pages rank or AI answers cite them, which you can check before you submit. A small directory with a nofollow link and no rankings adds little.
Do nofollow listings help GEO?
Yes. ChatGPT cites G2 and Capterra thousands of times without either giving a followed link, so an accurate profile there puts you in the sources AI answers read.
Why don't my listings show in Ahrefs?
Ahrefs, Semrush and Search Console see a link only after their crawlers revisit the listing page, which takes weeks for deep pages. Links added by JavaScript may never show in tools that don't render pages, though Google counts them.